Radio 1 host Nick Grimshaw gains 350,000 listeners in three months following record low

Radio 1 host Nick Grimshaw gains 350,000 listeners in three months following record low


Radio 1 host Nick Grimshaw gains 350,000 listeners in three months following record low

Radio 1 host Nick Grimshaw gains 350,000 listeners in three months following record low

Nick Grimshaw’s breakfast show on BBC Radio 1 has experienced a rise in listener figures over the past three months after hitting an all-time listenership low earlier this year.

Grimshaw, who was recently announced as a judge for the next series of ITV’s X Factor, attracted an audience of 5.5 million in the first three months of 2015, his lowest listening figures since taking over the slot from Chris Moyles three years ago.

According to new figures, however, Grimshaw picked up 350,000 listeners from April to the end of June. An average of 5.84 million listeners a week tuned in to Grimshaw’s show.

BBC Radio 1’s overall listener figures rose during the period by 737,000 listeners, averaging 10.4 million per week.

Meanwhile, 1Xtra also saw a 14.2% rise in listeners to 958,000, while 6 Music fell by 0.4% to 2.05 million listeners in the past three months.

“This is great news for Grimmy and 1Xtra, however [the listener figures] only tells part of the Radio 1 story as it continues to innovate in reaching new audiences for the BBC in different ways,” said Ben Cooper, the controller of Radio 1 and 1Xtra.

“I’m delighted that we are also averaging over one million requests a month on the Radio 1 iPlayer channel and over one million views a day on YouTube. Radio 1 will continue to bring new music, new presenters and new innovations to our young audience.”

Earlier this year, Grimshaw said that it was “his job” to “lose listeners” following Radio 1’s lowest audience figures in 12 years.

With over-30s accounting for around 90 per cent of the previous fall in Grimshaw’s listenership, the host told the Metro: “We’ve lost older listeners and that was the job”.

He explained: “It sounds like a weird thing to say but, basically, the BBC Trust pays this money to Radio 1 every year to appeal to 15 to 29-year-olds.”

Adding: “It does feel weird if I think about the fact that I’m older than that but I rarely do. When I was young I looked up to people like Chris Evans.”

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